Trash
Trash refers to a lead or submission that is filled out incorrectly and does not meet the requirements of the advertiser or affiliate network. Such leads fail validation and are not eligible for payment.
Features of trash:
Trash usually occurs when working with untargeted traffic or aggressive creatives. Its presence signals issues in the setup or traffic source.
- Contains incorrect or invalid data
- Fails validation
- Lowers approval rate
- Not paid
- Hurts the source’s reputation
Main causes of trash:
The reasons can be technical or traffic-quality related. Understanding the source helps reduce trash volume.
- Random or fake submissions
- Form errors
- Nonexistent or fake data
- Untargeted traffic
- Overly aggressive creatives
What is trash in simple terms?
Trash is a lead that is filled out incorrectly and does not count as a conversion.
Frequently Asked Questions (FAQ):
Does trash always mean bad traffic?
Not always, but a rise in trash is a signal to check your setup.
Can you reduce trash?
Yes, by filtering traffic and improving forms.
Does trash affect payouts?
Yes, such leads are not paid.