Affiliate marketing
Affiliate marketing (also known as CPA marketing) is an online marketing model in which a specialist drives users from advertising sources to affiliate program offers and gets paid for target actions.
The economics of affiliate marketing are built on the difference between ad spend and revenue from conversions. If revenue exceeds costs, the funnel is considered profitable.
Key elements of affiliate marketing
- the offer and payout terms
- traffic source
- ad funnel
- analytics and tracking
- optimization and scaling
Affiliate marketing is used to promote products and services across various verticals and is considered one of the most flexible models in digital marketing.
Affiliate marketing in simple terms
Affiliate marketing is when you buy advertising, bring people to the advertiser’s website (or landing page), and earn money for their completed target actions.
Frequently Asked Questions
How is affiliate marketing different from regular advertising?
In affiliate marketing, you get paid for results, not for impressions or reach.
Can affiliate marketing be considered a business?
Yes. With a systematic approach, it becomes a full-fledged business with analytics and scaling opportunities.
What are the main risks in affiliate marketing?
Budget losses, changes in offer terms, account blocks, and unstable traffic sources.