Affiliate Program
An affiliate program is a partnership model between an advertiser and the owner of an offer (the partner), where the partner earns a reward for promoting a product and driving user conversions.
Key features of an affiliate program:
- Clear payment terms (CPA, CPL, CPS, RevShare)
- Provision of creatives and landing pages
- Tracking and performance reporting
- Support and training for partners
- Restrictions on traffic sources and geographic targeting
Types of affiliate programs:
- CPA — pay per action (registration, purchase, download)
- CPL — pay per lead
- CPS — pay per sale
- RevShare — percentage of the advertiser’s profit
- Hybrid models with fixed rewards plus a percentage
Affiliate program in simple terms:
An affiliate program is an agreement between an advertiser and a media buyer or publisher, where the partner earns money for promoting a product and generating specific user actions.
Frequently Asked Questions (FAQ):
Is an affiliate program the same as an affiliate network?
No. A program defines the offer and its terms; a network is a platform for working with multiple offers.
Do I need a website to join an affiliate program?
Not necessarily. You can work through social media, landing pages, or push channels.