Traffic Source
The traffic source determines the type of audience, their intent, lead quality, and the economics of the campaign.
A traffic source is a platform, channel, or environment from which users are directed to a landing page, pre-landing, offer showcase, or offer page. The traffic source determines the type of audience, their intent, lead quality, and the economics of the campaign.
In affiliate marketing, the choice of traffic source directly affects approval rates, ROI, scaling, and the stability of the campaign. The same offer can perform differently depending on the traffic source.
Key features of traffic sources
- Vary by ad format and audience behavior
- Have their own rules and restrictions
- Suit different verticals and payment models differently
- Require adaptation of creatives and funnels
Main types of traffic sources with examples
- Ad networks: teaser networks, push networks, pop networks
- Social media: Instagram, Facebook, TikTok, YouTube
- Search engines: Google, Yandex, Bing
- Mobile apps: in-app ads, gaming apps, utilities
- Owned platforms: websites, offer showcases, doorways
Traffic source in simple terms
A traffic source is the place where the users you send to an offer come from.
Frequently asked questions
Can I use multiple traffic sources at the same time?
Yes, if the offer’s rules allow it.
Which traffic source is best for beginners?
One with simple rules and clear moderation.
Do I need to get approval from the affiliate network for my traffic source?
Yes, if the source is not listed as pre-approved.