Setup
A setup is a working scheme for acquiring traffic that includes all funnel elements: traffic source, creatives, landing or prelanding pages, offer, and ad campaign settings.
A setup shows the exact path a user takes from clicking an ad to completing the target action.
Features of a setup:
A setup allows you to evaluate the effectiveness of the system as a whole, rather than individual elements. Even a strong offer may fail without a properly assembled setup.
- Includes all funnel elements
- Used for testing hypotheses
- Can be scaled
- Adaptable to different geos and traffic sources
- Continuously optimized
Main elements of a setup:
Each element of the setup affects the final result. Changing even one step can significantly impact conversion.
- Traffic source
- Ad creatives
- Prelanding or landing page
- Offer and payment model
What is a setup in simple terms?
A setup is a practical combination of all tools that drives traffic toward conversions.
Frequently Asked Questions (FAQ):
Can one setup be used for a long time?
Yes, if it is stable and regularly optimized.
Is a setup the same as a funnel?
The concepts are similar, but a setup focuses more on practical implementation.
Why do setups “burn out”?
Due to audience fatigue, algorithm changes, and competition.