Prohibited traffic
Using such traffic can result in lead rejection, increased hold times, lower approval rates, and account suspension.
Prohibited traffic is traffic that violates the rules of the affiliate network or advertiser and is not allowed under the partnership agreement.
Rules regarding prohibited traffic are always outlined in the offer terms and must be followed by the media buyer.
Key features
- Not counted toward payouts
- Negatively affects account reputation
- Can lead to sanctions from the affiliate network
- Often detected by automated anti-fraud systems
Examples of prohibited traffic
- Spam emails without user consent
- Misleading or deceptive creatives
- Incentivized traffic
- Bots and automated installs
- Falsification of user data
Prohibited traffic in simple terms
It’s any traffic that the advertiser forbids. If you bring such users, you won’t get paid for them.
Frequently asked questions
Can prohibited traffic be used accidentally?
No. Even a single violation can result in account suspension.
Where can I find the list of prohibited traffic?
In the offer description and the affiliate network rules.