Locker
A locker is a technical tool that temporarily restricts a user’s access to website content or functionality until they complete a specific target action.
Actions a locker may require:
- Registering on the site
- Sending an SMS
- Downloading a file
- Installing an app
- Verifying age or account
Where lockers are used:
- CPA offers
- Subscription services
- Download niches
- Mobile offers
- Content websites
Key points about using lockers:
- Increase conversion for the desired action
- Limit content accessibility
- Require careful integration
- Can affect the user experience
- Often used together with pre-landing pages
Locker in simple terms:
A locker blocks content until a condition is met. The user can see the page but cannot access the desired material until they take the required action.
Frequently Asked Questions (FAQ):
Are lockers allowed on all traffic sources?
No, many ad networks restrict or prohibit their use.
Can a locker reduce user trust?
Yes, if it’s presented aggressively or unclearly.