Bot
Bot is a specialized program that automatically performs a set of actions without human involvement.
In advertising, bots are often used to mimic user behavior, such as clicks, registrations, scrolling, and other interactions.
Main types of bots
- Click bots — artificially inflate ad clicks
- Fraud bots — simulate registrations and events
- Parsing bots — collect data
- Service bots — automate processes (chatbots, API bots)
Why bots are dangerous for advertisers
- waste of ad budget
- distorted statistics
- reduced trust in ad networks
- risk of account suspension
Bot in simple terms
A bot is a program that pretends to be a real user and automatically performs actions online.
Frequently Asked Questions
How can you tell a bot from a real user?
By abnormal behavior: very fast actions, no conversions, repeated patterns.
Are all bots harmful?
No. Advertising and fraud bots are harmful, but there are also useful automated solutions.
Can you fully protect against bots?
Not completely, but filters and anti-fraud systems can significantly reduce their impact.