Target Action
A target action is a specific action a user must complete for it to be counted by the affiliate network and to trigger a payout to the advertiser or affiliate.
The type of target action is defined by the offer’s terms and directly affects the payment model and traffic acquisition strategy.
Types of target actions:
Target actions differ by complexity and level of user engagement. The more complex the action, the higher the reward:
- Registration
- Form submission
- Deposit
- Purchase
- App installation
The choice of target action determines traffic quality requirements and the length of the hold period.
Why target actions are important:
Target actions are the basis for evaluating campaign performance and calculating revenue:
- Determines payouts
- Affects approval rates
- Defines the payment model
- Impacts profit
Misunderstanding the conditions of the target action often leads to rejected payouts.
What is a target action in simple terms?
A target action is what a user needs to do for you to get paid.
Frequently Asked Questions (FAQ):
Is there always only one target action?
No, an offer can include multiple target actions.
Can the target action be changed?
Only within the terms of the offer.
Is a target action the same as a conversion?
Usually yes, but not always.