Postback URL
Postback URL is a special link through which an affiliate network sends information about conversions to a tracker or advertising platform. The URL includes parameters that allow you to identify the traffic source and the type of action.
A postback URL is used when setting up an offer and is a key element for accurate tracking.
Features of a postback URL:
- Contains dynamic parameters (click ID, payout, event)
- Sends data about a specific user action
- Works automatically
- Allows precise tracking of traffic source performance
- Essential for accurate analytics and scaling
What is a postback URL in simple terms?
A postback URL is a link that lets the system report: the user completed the desired action. It helps you understand where the traffic came from and whether it generated revenue.
Frequently Asked Questions (FAQ):
Are postback and postback URL the same thing?
No. A postback is a mechanism, while a postback URL is the technical tool that makes it work.
Can one postback URL be used for multiple offers?
Generally, no. Each offer and event usually requires a separate URL.