Redirects
Redirects — redirects represent the total number of users who clicked on an advertisement and were redirected to an offer’s landing page.
Key characteristics of redirects:
- Count all redirections, regardless of conversions
- Used to analyze CTR and creative performance
- Help evaluate audience behavior
- Allow optimization of advertising campaigns
- Recorded in trackers and affiliate networks
Types of redirects:
- Unique — each user is counted only once
- Repeated — users who are redirected multiple times
- By traffic source — push, In-Page, social media, email
- By geo and device — mobile, desktop, tablet
- By time period — daily, weekly, monthly
Redirects in simple terms:
Redirects are ad-driven visits to a landing page. They show how many users followed an ad to your offer, but they do not necessarily mean a sale or conversion.
Frequently Asked Questions (FAQ):
Is a redirect the same as a conversion?
No. A conversion is a target action that happens after the redirect.
Why are there many redirects but low conversions?
The creative may attract attention, but the landing page or offer may not match user expectations.