Approval Rate
Guaranteed approval rate is a pre-set and fixed percentage of confirmed leads for an offer that an advertiser or affiliate network guarantees to a webmaster. This metric is used to reduce risks when launching ad campaigns and to assess the potential profitability of traffic.
Guaranteed approval rate is especially important in verticals with lead post-processing, where final confirmation happens after a call center conversation or manual moderation.
Where guaranteed approval is most commonly used
- Nutra offers
- Finance and loan offers
- Product offers with a call center
- Subscription services
Why guaranteed approval matters
- Revenue forecasting
- Reducing the risk of budget loss
- Comparing offers with each other
- Evaluating lead processing quality
Guaranteed approval in simple terms
It’s the advertiser’s promise to approve no less than a certain percentage of submitted leads.
Frequently asked questions
Is guaranteed approval the same as real approval?
No. Guaranteed approval is an offer condition, while real approval is the actual performance result.
Can real approval be lower than the guaranteed one?
Normally, no. However, if rules are violated, the terms may be revised.
Does the traffic source affect guaranteed approval?
Yes. Conditions may vary depending on the traffic source.