Reach
Reach is a metric that shows the number of unique users who have seen an ad or creative over a specific period of time.
Key features of reach:
- Counts only unique users
- Not affected by how many times a single user sees the ad
- Reflects the audience potential
- Helps evaluate the effectiveness of an ad campaign
- Influences budget planning and targeting
Types of reach:
- Daily, weekly, or monthly
- On a specific site or across a network
- Organic or paid
- Social media reach
- Reach via push and In-Page formats
Reach in simple terms:
Reach is how many people actually saw your ad. If one user sees an ad 10 times, it counts as only one unique view in this metric.
Frequently Asked Questions (FAQ):
Is reach the same as impressions?
No. Impressions count every view, while reach counts unique users.
How can I increase reach?
By expanding targeting, increasing budget, and placing ads on new platforms.
If you want, I can also make a shorter, punchier version suitable for a presentation or social media post—it would read more naturally to English speakers. Do you want me to do that?