Impression
Impression — an impression is a metric that shows how many times an advertisement was displayed to users. Impressions are used to evaluate audience exposure and campaign performance.
Key characteristics of impressions:
- Counted every time an ad is displayed on a user’s screen
- Independent of clicks or conversions
- Helps evaluate ad creative visibility
- Used to calculate CTR (click-through rate)
- Recorded in advertising platforms and trackers
Impressions in simple terms:
An impression occurs when a user sees your advertisement. Even if they don’t click on it, the impression is still counted and helps measure how many people are exposed to the ad.
Frequently Asked Questions (FAQ):
Is an impression the same as a click?
No. An impression is only the ad display, while a click is tracked separately.
Can impressions be counted only for unique users?
Yes. These are called unique impressions.