CR
CR (Conversion Rate) is the ratio of leads to the total number of clicks, expressed as a percentage. It reflects the effectiveness of a campaign or traffic funnel.
CR formula:
CR = (Total Leads ÷ Total Clicks) × 100%
What affects CR
CR is influenced at every stage of the funnel, from creative to landing page:
- Quality of traffic
- Relevance of the creative
- Page load speed
- Ease of form submission
- Alignment of the offer with the target audience
Even a small increase in CR can significantly boost profit.
Why CR is important
CR is one of the key performance indicators in affiliate marketing:
- Evaluates funnel effectiveness
- Identifies weak points
- Optimizes landing pages
- Guides scaling decisions
CR is always analyzed together with CPC and approval rate (AR) for a complete picture.
What is CR in simple terms?
CR is the percentage of users who completed the desired action.
Frequently Asked Questions (FAQ):
What CR is considered good?
It depends on the vertical and traffic source.
Is CR more important than CPC?
Both are important; alone, neither gives the full picture.
Can CR be improved without increasing budget?
Yes, by optimizing the funnel and creatives.