CPM
CPM (Cost Per Mille) is a metric and payment model that shows the cost of 1,000 ad impressions. CPM is used to evaluate the price of reach and is often applied in media and branding campaigns.
CPM formula:
CPM = (Total Spend ÷ Impressions) × 1000
CPM features
The CPM model focuses on ad visibility and audience reach rather than direct conversions:
- Payment for impressions
- Clicks are not guaranteed
- Depends on format and GEO
CPM is commonly used in push, banner, and native advertising.
When to use CPM
CPM is suitable for campaigns where awareness or mass reach is important:
- Branding
- Audience warming
- Creative testing
- Scaling
In affiliate marketing, CPM requires careful monitoring of CTR and CR.
What is CPM in simple terms?
CPM is the cost of 1,000 ad impressions.
Frequently Asked Questions (FAQ):
Is CPM better than CPC?
It depends on CTR and campaign goals.
Is CPM used in affiliate networks?
Yes, but more often in advertising networks.
Can you earn with CPM in affiliate marketing?
Yes, if the click-through rate is high.