CPL
CPL is a subtype of the CPA model, where payment is made for a lead — that is, the user’s contact information provided during registration or form submission.
CPL is widely used in eCommerce, health & wellness (nutra), finance, and other verticals with a simple user entry point.
What counts as a lea
A lead is any action that meets the offer requirements and passes initial verification:
- Form submission
- Website registration
- Provided contact information
Lead quality directly affects approval rate (AR) and future payouts.
Types of CPL
CPL has two main variants, differing by the level of user confirmation:
SOI (Single Opt-In)
SOI is a CPL model where payment is made immediately after the user submits the registration form, without additional verification.
SOI produces a high volume of leads but is more sensitive to traffic quality.
Features of SOI
- Fast action
- High conversion rate
- Low entry barrier
However, approval rates in SOI are usually lower than in DOI.
What is SOI in simple terms?
SOI means you get paid as soon as the form is submitted.
DOI (Double Opt-In)
DOI is a CPL model where the user must not only submit the form but also confirm their data, usually via email.
DOI ensures higher-quality leads and more stable approval rates.
Features of DOI
- Data confirmation
- Higher lead quality
- Higher approval rate
- Less trash/leads rejected
DOI is commonly used in finance and service offers.
What is DOI in simple terms?
DOI means the user confirms the registration additionally.
The choice between SOI and DOI affects approval rates and traffic acquisition difficulty.
What is CPL in simple terms?
CPL is payment for user contact information submitted on a website.
Frequently Asked Questions (FAQ):
Is CPL easier than other CPA models?
Yes, because of the low entry barrier.
Is CPL suitable for cold traffic?
Usually — yes.
Are all CPL leads paid?
No, only those that pass verification.