Ad Campaign Limit
An ad campaign limit is the maximum budget set by the advertiser that the system can spend on impressions and clicks within a single campaign per day.
Why a campaign limit is needed:
- control advertising budget expenses
- protect against sudden overspending
- test sources and traffic combinations
- allocate budget across multiple campaigns
- manage traffic scaling
How it works:
- the ad network automatically stops the campaign once the limit is reached
- the limit resets every 24 hours
- when the limit is reached, the campaign is paused
- the next day, the campaign resumes
- the limit can be adjusted manually
What is a campaign limit in simple terms?
A limit is a financial stop button. It prevents a campaign from spending more money than planned in a day, even if traffic is coming in heavily.
FAQ:
Is it necessary to set a limit?
Yes, especially when testing new offers or traffic sources.
What’s the difference between a daily limit and a total budget?
A daily limit restricts spending per day; the total budget is for the entire campaign duration.