CPI
CPI is a payment model where the advertiser pays a reward after a user downloads and installs an application, game, or any other software on their device.
CPI is most commonly used in mobile verticals and requires precise targeting of traffic according to the offer conditions.
Features of the CPI model
CPI focuses on the user’s real action—installing an app. Accurate tracking of the install is crucial, not just the download:
- Payment per installation
- Focus on mobile traffic
- High competition
- Strict requirements for traffic sources
The quality of the installation affects subsequent metrics, including retention and monetization.
Where CPI is used
CPI is common in certain types of offers:
- Mobile games
- Apps and services
- Utilities
- Subscription services
CPI is often combined with additional in-app actions to increase value.
What is CPI in simple terms?
CPI is payment for an installed app.
Frequently Asked Questions (FAQ):
Is CPI the same as CPA?
CPI is a subtype of CPA.
Does the first app launch count?
It depends on the offer conditions.
Is CPI suitable for desktop traffic?
No, it is typically only for mobile traffic.