Click
A click is an action by a user when they interact with an ad, banner, or push notification and are taken to a website, landing page, or the offer’s target page.
Key characteristics of a click:
- recorded by the advertising platform or tracker
- serves as the basic unit for tracking traffic
- can be paid or free depending on the payment model
- does not guarantee a conversion or target action
- used to assess audience interest
What is a click in simple terms?
A click is the moment a user clicks on an ad. They haven’t bought or registered yet, but they’ve shown interest. Every user journey in an advertising campaign begins with clicks.
Frequently Asked Questions:
Is a click the same as a visit?
No, a click records the interaction with the ad, while a visit is the actual access to the website.
Are all clicks equally valuable?
No, some clicks may be non-targeted or fraudulent.