White page
White page is a website or page that fully complies with an ad network’s rules and is used to pass moderation and anti-fraud checks.
White pages are used when working with traffic sources that have strict requirements, such as Google Ads, Facebook Ads, TikTok Ads, and others.
Why a white page is needed
- pass moderation
- reduce account ban risk
- bypass automatic anti-fraud systems
- protect the main offer
What a white page usually contains
- neutral or informational content
- privacy policy and terms
- no prohibited triggers
- correct site structure
White page in simple terms
A white page is a safe cover site shown to moderators instead of the actual offer.
Frequently Asked Questions
Is a white page the same as a cloaking page?
No. A white page is about content, while cloaking is a technology for content substitution.
Can one white page be used for all campaigns?
Not recommended. It’s better to adapt it for each traffic source and GEO.
Is a white page always necessary?
Only when working with traffic sources that have strict moderation.