RevShare
RevShare (Revenue Share) is a payment model in which a publisher receives a percentage of the revenue generated by referred users throughout their entire lifetime within the offer.
RevShare is especially profitable when promoting offers with a long user lifecycle.
Key features of the RevShare model
RevShare is built around long-term earnings rather than one-time payouts:
- Percentage of revenue
- Long-term payouts
- Dependence on LTV
- Long-term strategy
Revenue from RevShare can grow over time with stable traffic.
Where RevShare is used
This model is most commonly applied in verticals with strong user retention:
- Gambling
- Betting
- Crypto services
- Subscription platforms
For effective performance, it is important to consider traffic quality and user behavior.
What is RevShare in simple terms?
RevShare means receiving a percentage of the revenue generated by users on an ongoing basis.
Frequently Asked Questions (FAQ):
Is RevShare more profitable than CPA?
In the long run — often yes, but not always.
When is RevShare not suitable?
When user retention is low.
Can RevShare be combined with CPA?
Yes, in hybrid models.