Reselling
Resellers are affiliate networks that offer other owners’ or direct advertisers’ offers for promotion. They do not own the products themselves but provide access to them for webmasters.
Reselling is widely used in CPA marketing as a way to quickly expand the range of available offers.
Features of resellers:
Resellers simplify entry into a vertical but add an extra link in the payout chain, which affects terms, rates, and communication.
- Do not directly own the offers
- Resell offers from other networks
- Provide simplified access to offers
- Can adjust terms and payouts
- Operate like regular affiliate networks
When resellers are used:
Working with resellers is often justified at the start or when testing new directions. In these cases, speed and accessibility are more important than maximum payout.
- For a fast start in a new vertical
- When direct access to the offer is not available
- For testing geos and hypotheses
- For smaller traffic volumes
What are resellers in simple terms?
Resellers are intermediaries that give access to someone else’s offers and pay rewards for the traffic you bring.
Frequently Asked Questions (FAQ):
Is a reseller the same as an advertiser?
No. A reseller does not own the offer—they simply resell access to it.
Why are payouts lower with resellers?
Because part of the margin goes to the intermediary.
Are there benefits to working with resellers?
Yes—fast startup and a lower entry barrier.