Prohibited Traffic
Prohibited traffic refers to sources or methods of attracting users that violate the rules of an affiliate program, ad network, or local laws. For a publisher, using prohibited traffic can lead to account bans and withheld payments.
Each affiliate program sets its own restrictions. This can include incentivized clicks, spam messages, cloaking, fraud, or using brand-related queries without permission. Even with high lead volumes, prohibited traffic carries the risk of losing the account entirely.
Before launching a new traffic source, it’s crucial to study the offer’s rules carefully.
Examples of Prohibited Traffic
- Incentivized clicks
- Spam in comments or email
- Fraud and traffic manipulation
- Misleading content (mislead)
- Unauthorized brand traffic
What Is Prohibited Traffic in Simple Terms?
Prohibited traffic is any way of bringing visitors to your site that can get you banned.
Frequently Asked Questions
Why do affiliate networks ban certain traffic sources?
To protect advertisers from low-quality leads and reputational risks.
Can you accidentally use prohibited traffic?
Yes, if you don’t read the offer’s rules before launching campaigns.
Is prohibited traffic always punished with a ban?
In most cases, yes—especially for repeated violations.