In-app Traffic
In-app traffic is traffic generated from mobile applications when a user clicks on an advertisement placed inside another app.
This type of traffic is widely used in affiliate marketing and is known for high volume and fast scalability.
Key features of in-app traffic
In-app traffic has specific behavioral characteristics and setup requirements:
- Mobile audience
- High transition speed
- Short attention span
- Strong sensitivity to creatives
The quality of in-app traffic heavily depends on the source application.
Where in-app traffic is used
This traffic type is not suitable for all verticals but is widely used in mobile-focused offers:
- Mobile games
- CPI offers
- Subscription offers
- Sweepstakes
- Mobile-focused nutra offers
For effective performance, it is important to consider the user’s device and operating system.
What is in-app traffic in simple terms?
In-app traffic refers to users who come from mobile applications.
Frequently Asked Questions (FAQ):
Is in-app traffic always mobile?
Yes, it is focused on smartphones and tablets.
Is in-app traffic suitable for desktop offers?
Generally, no.
Is in-app traffic cheaper than web traffic?
Often yes, but it depends on the source.