Scandinavian & Nordic Gaming Show 2026

Scandinavian & Nordic Gaming Show (SNGS) 2026 is the eighth edition of the conference that has become the go-to gathering for anyone working in, or planning to enter, the Nordic iGaming market. It runs October 22–23 in Copenhagen.

Format:

• Main conference with keynotes and panel discussions
• Exhibition area
• Fireside chats — informal expert conversations
• Multiple networking blocks

The event's strength is its focused, small-scale audience (not thousands of attendees) — regulators debate directly with operators, lawyers walk through legislative loopholes, and marketers share how to work around strict Nordic advertising restrictions without breaking the rules.

The central theme: balancing a growing market against tightening regulation across Scandinavia and Northern Europe.

For affiliates and webmasters working gambling or betting traffic in the Nordic region, SNGS is a niche but genuinely useful event — the region's strict advertising regulation (Sweden, Norway, Denmark, Finland) demands precise knowledge of the rules, and this is where lawyers and marketers who've navigated it in practice explain how. The intimate format means it's realistic to meet all the key players in the Nordic market — operators, affiliates, and software providers — over two days, without a crowd of thousands to wade through.