Web Push
Web Push are standard push notifications sent to users via their browser after they subscribe.
Web Push allows you to directly engage your audience and bring users back to your site without additional traffic costs.
Features of Web Push:
Web Push requires user consent but offers high deliverability:
- subscription-based
- direct communication channel
- highly visible
- fast response
The quality of your subscriber base directly affects campaign performance.
Where Web Push is used:
Web Push is mainly used for retention and repeat actions:
- retention campaigns
- repeat deposits
- promotions and bonuses
- reminders
Web Push is especially common in gambling, betting, and e-commerce.
Web Push in simple terms:
Web Push are notifications sent to a user’s browser after they subscribe.
Frequently Asked Questions (FAQ):
Do Web Push notifications work on all browsers?
Yes, on most popular ones.
Can Web Push be used without subscription?
No, user consent is required.
Are Web Push suitable for cold traffic?
No, they are mainly for retention.