Teaser Traffic
Teaser traffic is the flow of users coming from teaser ads. This traffic is generated through provocative creatives and wide audience reach.
Teaser traffic is considered cold and requires a properly built funnel to convert effectively.
Features of teaser traffic:
Teaser traffic has high click-through rates but needs additional warming. Its effectiveness depends directly on the quality of the setup (setup = “связка”).
- Generated through teaser ads
- High CTR
- Cold traffic
- Requires pre-landing pages
- Scales well
Where teaser traffic is used:
This type of traffic suits verticals with simple mechanics and clear user benefits. It’s most often used in mass offers.
- Nutra and eCommerce products
- Sweepstakes
- Subscription offers
- Mobile products
What is teaser traffic in simple terms?
Teaser traffic is users who click a provocative ad out of curiosity.
Frequently Asked Questions (FAQ):
Is teaser traffic high-quality?
It can be, if the funnel and warming are done correctly.
Is a pre-landing page needed for teaser traffic?
Yes, in most cases it’s necessary.
Is teaser traffic suitable for iGaming?
It depends on the geo and approach, but it’s usually used in other verticals