Gambling
Gambling is an affiliate marketing vertical that includes offers related to gambling activities, online casinos, and gaming platforms with real-money bets. The main goal of gambling offers is player registration, making a deposit, and maintaining ongoing player activity.
Gambling is considered one of the most profitable verticals due to high player LTV and the potential for long-term monetization.
What offers fall under gambling
- Online casinos
- Slots and slot machines
- Live casino
- Poker rooms
- Gaming platforms with deposits
Key features of the gambling vertical
- High competition
- Strong dependence on GEOs and regulation
- Active use of bonus mechanics
- High demand for CPA, RevShare, and Hybrid models
Advantages of the gambling vertical
- High player LTV
- Long-term revenue potential
- Large payouts under RevShare models
- Wide selection of GEOs
- Constant audience demand
Payment models in gambling
- CPA for registration with a deposit
- RevShare — a percentage of the player’s losses
- Hybrid — CPA + RevShare
- In some cases, CPI for mobile applications
Gambling in simple terms
It’s promoting online casinos and gambling games where users play with real money.
Frequently asked questions
Is gambling the same as betting?
No. Betting is related to sports wagering, while gambling focuses on casinos and games.
Is gambling suitable for beginners?
Generally, no. This vertical requires experience and a sufficient budget.
Why is gambling considered profitable?
Because of high revenue from active players and a long customer lifetime cycle.