Cookies
Cookies are small files stored in a user’s browser that save information about their actions on websites and search engines.
Cookies play a crucial role in analytics, conversion tracking, and ad personalization.
What cookies are used for
Cookies allow systems to correctly link user actions into a single chain:
- Tracking clicks and visits
- Recording conversions
- Storing session parameters
- Personalizing ads
Without cookies, proper traffic attribution would be impossible.
Cookies in affiliate marketing
In affiliate marketing, cookies are used to associate a user with a traffic source or webmaster:
- Recording clicks
- Passing attribution
- Tracking leads
- Calculating payouts
The lifespan of cookies depends on the offer’s conditions.
What are cookies in simple terms?
Cookies are files that remember what a user did on websites.
Frequently Asked Questions (FAQ):
Are cookies dangerous for users?
No, they do not contain personal data.
Can cookies be disabled?
Yes, but it may break website functionality.
Do cookies affect approval (AR)?
Indirectly, by ensuring correct conversion tracking.