Approve
Approval is the confirmation of a target action by an advertiser or affiliate program.
In affliate marketing, the term refers to the fact that a lead, submission, or conversion has been recognized as valid and is eligible for payment.
Approval is also used as a statistical metric, showing the share of confirmed target actions out of the total number of leads or submissions. It directly affects an affiliate marketer’s revenue and the real performance of traffic.
What approval shows in statistics:
- the quality of the traffic being sent
- audience alignment with offer requirements
- the likelihood of receiving payment
- the effectiveness of the advertising funnel
Approval is calculated as a percentage using the formula:
Approval = (Confirmed target actions / Total submissions) × 100%
For example, if an offer receives 10 submissions and only 2 are confirmed by the advertiser, the approval rate is 20%.
A low approval rate often indicates issues with traffic quality, incorrect GEO, mismatched creatives, or violations of the offer’s terms.
Approval in simple terms
Approval is the percentage of leads you will actually get paid for.
Approval — Frequently Asked Questions
How is approval different from a conversion?
A conversion is when a user completes a target action. Approval is the advertiser’s confirmation of that conversion and their agreement to pay for it.
Why can approval be low?
Common reasons include low-quality traffic, incorrect GEO targeting, an audience that doesn’t meet offer conditions, errors in creatives, or problems on the advertiser’s side.
Can approval be increased?
Yes. Improving targeting, optimizing creatives, using higher-quality traffic sources, and carefully following the offer’s requirements all help increase approval rates.
Does a high approval rate always mean profit?
No. A high approval rate is important, but without considering ad costs, it does not guarantee profit. The key metric remains the overall return on investment.