SiGMA North America 2026

SiGMA North America marks the SiGMA conference series' debut in Mexico and Latin America at large, part of the organizer's 2026 global tour spanning seven summits across six continents. The event is held at Centro Banamex, Latin America's largest convention center, built to accommodate tens of thousands, giving ample room for the roughly 4,000 delegates expected.

Organizers frame Mexico City's selection around geography: the city serves as a gateway to two major markets at once — North American and Latin American — with the region's iGaming sector projected to double by 2030. The program runs fully bilingual, in Spanish and English, removing the language barrier for local attendees.

The format includes:

• Conference tracks — regulation, sports betting, payments and fintech, affiliate marketing, AI and blockchain in a LatAm context;
• SiGMA Pitch — selected tech startups pitching in front of investors;
• SiGMA Retreats — closed-door gatherings for C-level delegates and top affiliates at private venues around the city;
• Expo floor — operators, platform and payment providers, game studios, marketing agencies.

The Affiliate Pass is free and covers basic conference and expo access; paid tiers (Premium, Platinum) unlock private networking events and Retreats. Following the Mexico City summit, part of the program continues in Cancún (September 4–6) as a closed-door Affiliate Retreat.